Positive and Negative Impact of Digital Marketing to Your Business
Digital marketing is the act of selling and promoting your products and services by social media platforms, search marketing, and email marketing, etc. Since we are now in a digital world and people spend their time on the internet surfing, it is now the easiest way to reach out to your customers and connect with them. Small and medium businesses take advantage of this technology to promote their products and services. Marketing professionals use the right adwords to attract people or add it to their branding as a way of promotion. There are pros and cons of digital marketing. Let’s start with the pros.
Pro: Fast Exposure to Your Target Customers
Exposure is an essential factor for a business to be recognized. Upon watching the product featured on a different website, customers may want to know more about that product. Marketing may be done through emails, plugins, creating sites, blogs, or video blogging. These features increase the chances of leads converting to customers.
Pro: Cheaper Than Traditional Marketing
Starting a business requires a lot of investments and risks. And in every company, marketing is a crucial factor in achieving the return of investment. Traditional marketing requires more money, and it does not give any guarantee that people will buy your product. With digital marketing, you only need a computer and the internet. The rest will be your effort to create your branding and how to reach your target audience.
Con: Can Lead to Media Fatigue
Both consumers and business people can lead to media fatigue. Consumers will feel bombarded by a lot of marketing messages they receive in a day. That results in most of them ignoring the email and letting it go straight to the deleted folder or spam messages. Same with the business people, they are stressed with sending emails to get leads. They will spend more time addressing and responding instead of focusing on products and other relevant matters.
Con: Can Devolve into a Damage-Control Operation
Complaints are the most destructive issues that small business owners have to go through. In digital marketing, they are prone to scammers, spammers, trolls, and worst is the reviewers. It can be overwhelming on the part of the business owners to deal with this because most people rely on the internet for reviews and feedback about the product. Nowadays, people believe whatever is posted on the internet, and it can spread like wildfire. And before you know it, it is too late for damage control. You have to consider that some digital platforms may not be right for your business. So determining what fits your business best and what your business is capable of is crucial.
